What I Learned About The Tea Business From Jerry Seinfeld
by Dawnya Sasse
As a disciplined tea business owner, I find myself answering the phone day in and day out.
It is rarely a job I savor, so the phone rang a few month ago and my sister screamed into the earpiece "Jerry is coming to Portland!" "Aren't you excited?"
I probably had a less than enthusiastic reply.
You see, my sister has loved Jerry Seinfeld for years and years. Her daughter was even born on Mr. Seinfelds birthday.( which was taken as a very positive sign.) I, on the other hand had other things to spend my $100 on then tickets to see Jerry.
BUT- I love my sister so, my husband, and I bought tickets to Jerry Seinfeld's Portland Oregon show.
The moment Jerry slid onto the stage it hit me! I wasn't just at this show for a few good laughs. I was here to learn...and learn I did.
The first thing I noticed was Jerry's amazing command over the audience. He knew his audience. He knew what they liked and didn't like. Knew that they loved his routines about every day life (also known as comedy about nothing!) and that with the correct recipe ( a dash of polictics, a bit of personal stories and a bunch of everymans reality) "whala!" he would have a stage sensation.
So what does this have to do with the tea business?
To succeed in the tea business you have to know your audience and your audience has to know you. No longer can the independent business man or woman hide behind thier logo.
No, it is time to get out there and entertain your clients. What do they like? What don't they like? How can you relate to them? Great stand up comedians command their audience and so can you!
Now wait a minute...
I am not saying develop a stand up comedy routine. No! I am saying know your business audience and let them learn to relate to you.
Become the center of attention in your own arena. Pretty soon you will be amazed by all the people paying $100 a pop to be apart of your business.
I think that we, the general public, often forget that actors are small business people too. I was raised by musicians on the road. We were responsible to get our own gigs, develop new clients, (audience) new product lines (music) and keep the customers HAPPY!
So can you.
Take a quick second and make a decision.
What one thing can you do to connect with your clients this week?
Send a postcard?
Have an impromptu "open house"
Start a blog?
Mail a "thank you" coupon?
Make your audience stand up and beg for more. It works for Jerry and I know it will work for you!
(C) Dawnya Sasse 2006
Dawnya Sasse is the creator of the ultimate tea business training school allowing students to discover the secrets of the tea industy,"quickly and easily" without ever leaving home.
+++++++++++++++++++++++++++++++++
Why do some people succeed in the tea business? Discover how to "Unlock the Secrets of the Billion Dollar Tea Industry from the Comfort of Your Own Computer" and make your tea dream a reality. Free audio mini course http://www.StartATeaBusiness.com
+++++++++++++++++++++++++++++++++
This article may be distributed freely on your website, as long as this entire article, including links and this resource box are unchanged.
Copyright 2006 Dawnya Sasse All Rights Reserved. Tea Events http://www.TeaEvents.com
by Dawnya Sasse
As a disciplined tea business owner, I find myself answering the phone day in and day out.
It is rarely a job I savor, so the phone rang a few month ago and my sister screamed into the earpiece "Jerry is coming to Portland!" "Aren't you excited?"
I probably had a less than enthusiastic reply.
You see, my sister has loved Jerry Seinfeld for years and years. Her daughter was even born on Mr. Seinfelds birthday.( which was taken as a very positive sign.) I, on the other hand had other things to spend my $100 on then tickets to see Jerry.
BUT- I love my sister so, my husband, and I bought tickets to Jerry Seinfeld's Portland Oregon show.
The moment Jerry slid onto the stage it hit me! I wasn't just at this show for a few good laughs. I was here to learn...and learn I did.
The first thing I noticed was Jerry's amazing command over the audience. He knew his audience. He knew what they liked and didn't like. Knew that they loved his routines about every day life (also known as comedy about nothing!) and that with the correct recipe ( a dash of polictics, a bit of personal stories and a bunch of everymans reality) "whala!" he would have a stage sensation.
So what does this have to do with the tea business?
To succeed in the tea business you have to know your audience and your audience has to know you. No longer can the independent business man or woman hide behind thier logo.
No, it is time to get out there and entertain your clients. What do they like? What don't they like? How can you relate to them? Great stand up comedians command their audience and so can you!
Now wait a minute...
I am not saying develop a stand up comedy routine. No! I am saying know your business audience and let them learn to relate to you.
Become the center of attention in your own arena. Pretty soon you will be amazed by all the people paying $100 a pop to be apart of your business.
I think that we, the general public, often forget that actors are small business people too. I was raised by musicians on the road. We were responsible to get our own gigs, develop new clients, (audience) new product lines (music) and keep the customers HAPPY!
So can you.
Take a quick second and make a decision.
What one thing can you do to connect with your clients this week?
Send a postcard?
Have an impromptu "open house"
Start a blog?
Mail a "thank you" coupon?
Make your audience stand up and beg for more. It works for Jerry and I know it will work for you!
(C) Dawnya Sasse 2006
Dawnya Sasse is the creator of the ultimate tea business training school allowing students to discover the secrets of the tea industy,"quickly and easily" without ever leaving home.
+++++++++++++++++++++++++++++++++
Why do some people succeed in the tea business? Discover how to "Unlock the Secrets of the Billion Dollar Tea Industry from the Comfort of Your Own Computer" and make your tea dream a reality. Free audio mini course http://www.StartATeaBusiness.com
+++++++++++++++++++++++++++++++++
This article may be distributed freely on your website, as long as this entire article, including links and this resource box are unchanged.
Copyright 2006 Dawnya Sasse All Rights Reserved. Tea Events http://www.TeaEvents.com
posted by Lady Dawnya at 11:36 AM
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