Thursday, July 27, 2006

Coffee Bars- Jump On The Tea Train Before Its Too Late!

by Dawnya Sasse


Your coffee sales may excite you, but why let the tea train pass you by? Tea sales may surpass coffee sales.

If you're involved in the coffee business, you've no doubt enjoyed the popularity of specialty coffees and the flavorful, fun options that have evolved over recent years.

If you're interested in seeing your business continue to grow, consider adding or expanding your selection of teas.

If you own a coffee shop or any other type of coffee business, you can do yourself a great favor by increasing your tea line.

Tea sales are in the billions of dollars each year, with sales expected to reach ten billion dollars annually by the year 2010 and the mark-up on loose teas is high as well offering great promise to any coffee business.

Embrace the loose tea renaissance and become as much of an expert in tea as you are in coffee to attract a wide range of customers.

If you provide the best tea and best selection available, you can create a unique experience that combines the highest quality coffee and tea around.

This in turn will attract both coffee and tea connoisseurs alike which means more money in your coffee house tills.

Tea trends, just like coffee trends, are varied and growing. Many tea choices go beyond the traditional cup of tea to incorporate a variety of flavors and combinations.

Chai tea as well as many specialty tea based drinks are now offered in bars and restaurants. Take a cue from these businesses and offer specialty, alcohol free tea cocktails. Your customers can appreciate this option any time of day.

In general, consumers are looking for healthy alternatives to other beverages and treats. Tea provides one such option, and because it is available in variety of qualities and flavors, is an easy product to offer with minimal costs.

Consider featuring some of the best of each category of tea, such as black, green, oolong, or white. Also, consider offering teas from around the world.

You can have a global selection that includes some of the most favorite and flavorful options. Take time to learn about specialty teas from around the world. You can offer your patrons a tea expert much like those who "know" wine and other beverages or specialty foods.

Tea can be a luxurious way to relax and spend time with friends, and many coffee houses can benefit from adding this option to their list of beverages.

The point is to move beyond prepackaged or traditional teas; expanding your tea repertoire to include more fun and exotic teas--just as you have likely done with coffee.

Have fun experimenting with the wide range of flavorful teas, and consider the options you can create throughout the seasons.

Consider a hot, spicy brew in winter and a fun iced tea option in the summer. As with hot teas, you can expand iced tea beyond the basics.

Many restaurants are offering a variety of fruity iced teas, and as the tea connoisseur, you can expand this into many new and exciting creations.

Consider offering your teas in authentic and interesting presentations as well. From pyramid tea bags to tea lattes. Your patrons will enjoy the comfort provided by these presentations and will appreciate the uniqueness of the beverage.

The tea business is growing, as are tea trends. Do yourself and your business a favor by getting involved now. Just as coffee soared to great heights, so too will teas. Get the education you need to succeed today then sit back and enjoy the ride with a great cup of tea.


(C) Dawnya Sasse – 2005-2006



Dawnya Sasse is the creator of the ultimate tea business training school allowing students to discover the secrets of the tea industy,"quickly and easily" without ever leaving home.

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Why do some people succeed in the tea business? Discover how to "Unlock the Secrets of the Billion Dollar Tea Industry from the Comfort of Your Own Computer" and make your tea dream a reality. Free audio mini course http://www.StartATeaBusiness.com

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Copyright 2006 Dawnya Sasse All Rights Reserved. Tea Events http://www.TeaEvents.com